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Elizabeth Arden Acquires Liz Claiborne Fragrance Licenses

Brands include Juicy Couture, Usher, Curve by Liz Claiborne, Lucky Brand and the Liz, Realities, Bora Bora and Mambo fragrances.

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By: TOM BRANNA

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Elizabeth Arden, Inc. and Liz Claiborne Inc. today announced that they have entered into an exclusive long-term global licensing agreement for the manufacture, distribution and marketing of the Liz Claiborne fragrance brands. The Liz Claiborne fragrance portfolio consists of many well-known and highly-ranked products, including the Juicy Couture, Usher, Curve by Liz Claiborne, Lucky Brand and the Liz, Realities, Bora Bora and Mambo fragrances. “This is a very strategic transaction for b...

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